Jun 2, 2010

Bauerfeind USA celebrates grand opening and 25th Anniversary

At 2:15pm the ribbon was officially cut by Executive Vice President of Commercial Operations- Tiago da Silva, Executive Board Member- Klaus Laidig, and Dr. Lutz Görgen, the German Consul General of Atlanta. This marked the official opening of the Bauerfeind USA Performance Center to the public. Several key figures from the Marietta, Kennesaw and Atlanta area were in attendance, the Mayor of Kennesaw Mark Matthews, Wolfgang Krueger, Director of the German Cultural Center of Atlanta, and John Woodward, President of the Metro Atlanta Chamber of Commerce. After the ribbon cutting, the 150 guests consisting of political figures, local athletes, physicians and current customers enjoyed traditional German food and live demonstrations of Bauerfeind’s measuring technologies – the new BodyTronic®, Image 3D measuring system for compression therapy, MediLogic® foot pressure measuring system, the SpinalMouse for measurement of the Spinal Column, and VenoScan to check vein health.

The new location hosts the offices of Bauerfeind USA and a Performance Center that showcases Bauerfeind’s different product lines and new innovative measuring technologies. This represents an important step for Bauerfeind within the US. It is not just an expansion of the premises and investment for the future, but the first step in a direction towards a new closer integration of products and innovative technologies accessible to a wider audience than ever before. It is hoped that this Performance Center becomes not only a retail environment, but a place where one can purchase not only the highest quality of products, but also experience our new technologies that can help determine the right product or in many cases, receive their own custom support or foot orthoses.

Bauerfeind USA was founded in 1985 in Kennesaw, GA as a subsidiary of Bauerfeind AG. Bauerfeind USA shares the same corporate vision of Bauerfeind AG to provide superior products to help people live fulfilling, active lives, at any age. Product lines include Compression Stockings, Supports and Orthoses, Insoles and Measurement Technology. At the new, Bauerfeind USA performance center they offer cutting edge diagnostic technologies, ideas and new product innovations.

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