Aug 12, 2012
2012 Summer Olympic Games
"Made in Germany" supports for Olympians from all over the world
The greatest Olympic commitment in the history of Bauerfeind AG from Zeulenroda in the German state of Thuringia came to an end today: with its very own team of orthotists, the medical product manufacturer was on hand to provide medical care for all 10,500 athletes from 204 nations competing at the Games in London. Bauerfeind supports, orthoses, medical compression stockings, and orthopedic insoles came to the aid of athletes on more than 700 (!) occasions.
The company supplied products to the three polyclinics in Stratford (main Olympic Village), Eton Dorney (Olympic Village for the rowing and canoeing events), and Weymouth Portland (Olympic Village for the sailing competitions), as well as to all 35 event venues.
From July 16 to August 12, a total of eight Bauerfeind employees from the UK, Germany, and the Netherlands worked in shifts at the polyclinic in the main Olympic Village in Stratford. With two orthotists on duty per day, the Bauerfeind team was on hand from 7.00 am to 11.00 pm. The polyclinic was open to all 16,000 or so people staying in the Olympic Village in Stratford, with athletes from all over the world coming along every day in search of medical advice. Some of them also needed Bauerfeind products, either because they had injured themselves, an old problem had flared up again or they were showing various signs of overstraining. The aids on offer included supports, orthoses, medical compression stockings, and orthopedic insoles – all "Made in Germany" by the medical product manufacturer Bauerfeind, which has its head office in Thuringia.
To provide athletes with the help they needed, the Bauerfeind team worked hand in hand with colleagues from other departments of the polyclinic, such as orthopedic specialists. Once a diagnosis had been made, the Bauerfeind orthotists used this as a basis for selecting the right product, assessed what size of product was required, and explained to the athletes how the product works and how they should put it on. The products, such as orthoses, were also individually adjusted to fit if required.
"Supports for the ankle, knee, and back were in particularly high demand," says Lars Birnbaum, Head of Sport Marketing at Bauerfeind. To make sure there would be enough to go round, some 200 extra products in various sizes were shipped in from the company's headquarters in Zeulenroda. "We had more than 10,000 products here in total, but in the last few days we naturally did not want to have to turn any injured athletes away because the size they needed was not in stock. We managed to handle this perfectly," Lars Birnbaum added.
In addition to its work in the Olympic Village, Bauerfeind also ran a service station at the German House, under the supervision of a sports orthotist from Germany, for the sixth successive Olympic Games. This offered German athletes access to the products and service they know and trust: whenever they were in the German House, the athletes would take advantage of the opportunity to call in at the Bauerfeind service station on the third floor along with their team physician or physiotherapists. The quality of the products and service on offer here was just as high as at the polyclinic. Athletes and guests came to the German House seeking aid in the form of Bauerfeind products on more than 60 occasions in total.